strategy.pngGovernment Relations

Play Action has a proven record of success navigating numerous federal agencies and delivering wins for their clients. Stemming from personal experience in senior government positions, the firm has the ability to identify decision-makers, and spot organizational openings. Where others only see bureaucracy, Play Action finds opportunity.

Founder and CEO James Norton is also an expert on legislative affairs. He has fostered long-lasting relationships with the most influential authorizers and appropriators on Capitol Hill, and their senior staff. He leverages his expertise and these relationships to ensure his clients’ success with Congressional initiatives and budgetary matters. Play Action offers these services to clients across the country, including non-profits, small and large corporations, associations, municipalities, and coalitions. Read More

Business Development

Play Action helps companies optimize capture strategies with the federal government. The firm offers competitive analyses, customer intelligence, and participates in corporate color teams sessions. Play Action will conduct opportunity forecasting, budget analyses, in order to optimize the clients’ funnel. For example, as cyber security has grown as a federal priority, Play Action was ahead of the curve and positioned its clients to win as this trend grew, and continues to grow. Read More

Political Consulting

Play Action provides expert electoral analyses. The firm has the ability to coordinate analytical products with its strategic partners, including political media consultants. These analyses will lay out electoral realities and possibilities and highlight opportunities based on potential changes to the Leadership dynamics in Congress and the Administration. The firm will lay out a ‘power map’ based on geography and jurisdiction, so you know exactly whom to address and what levers to pull. Read More

Strategic Communications

Play Action has the communications skills and institutional knowledge to protect and enhance your brand in Washington and around the world. The firm provides brand management, media training, and crisis communications. Play Action has partnered with Go BIG Media, an award-winning digital media firm. This partnership provides industry-leading digital services at the greatest value to the client. Read More